Generally speaking, a cardinal rule for artists to follow when desiring an exhibit, is to not approach the gallery director during an opening and ask about how one should get said exhibit. An especially bad no no is to pull out your cell phone and ask to have the director look at your images on your phone or to peruse your Instagram feed.
While it's entirely appropriate, even encouraged, to introduce yourself and make yourself know to the director, even going so far as to say you're an artist yourself, leave the self promotion to a bare minimum. Perhaps instead of talking about yourself, make a substantive comment on the current exhibit or the curatorial programming of the gallery in general. Then, be off with yourself. That is unless you're going to buy some art.
While it's also OK to give your card or to ask if it's alright that you follow up with the director down the line as to how to submit for an exhibit, during an opening simply isn't the right time for this. The director needs this time to do everything in their power to work for the benefit of the exhibiting artist. Of course they should make time to speak with as many people as possible regardless of buying intentions, but the goal that evening is to sell art. This is true, even if the art being sold is that of the director himself...
All of that said, and as is the case with every cardinal rule, sometimes they're meant to be broken, as was the case with Eli Libson. Eli approached me during an opening to talk about an exhibit idea that he had in mind. The exhibit was for myself, not at my gallery, but at Gallery 360 in South Minneapolis. It was opening night and, if I do say so myself, it was a rather well attended opening and work was starting to flow off the wall sales wise.
It was at about the very peak of the opening that Eli approached and introduced himself. Being a tall person himself, it was actually a bit of a relief to talk to someone similar in stature as bending down to hear and converse throughout an evening can play it's tole on a persons lower back region. Perhaps that helped his cause. It also didn't hurt that he had a great personality and so his approach didn't come off anything like an intrusion or rude in any way. But whatever the circumstances, I found myself in the mood to hear what he had to pitch, even if it was for other artists and for my gallery and had nothing to do with the evening in question.
Eli's idea was right up my alley, a group exhibit of four like minded artists with a bent towards the fantastical and wondrous. Two of the artists he named I knew well and instantly knew would be a great fit for the gallery. Eli's work I wasn't familiar with, and so out came his phone with images at the ready... A year later, The Unloved Creatures exhibit opened at the Rogue Buddha Gallery, spearheaded by Eli.
If there's any moral to this story, it's that sometimes the rules are to be broken and chances taken. That said, if you try such a tactic on your own, just be cool if it doesn't work out the way you hoped and don't take anything personally. Keep showing up to openings and making yourself known and the right time will present itself, even if it means sending your work via email as is the standard approach. Also, it doesn't hurt to offer to buy the director a meal... ;)
Listen in as I and Eli converse all things art in the newest episode of Art Wunderful on Monday February 1st @ 7pm. In episode 19 Eli Libson discusses his work, influences and new book, Mysterious Creatures Field Guide. You can purchase a copy of his new book as well as select paintings in the gallery
STORE.